The importance of statistics and consumer research in marketing Essay

The importance of statistics and consumer research in marketing - Essay Example In this way, both consumer research and statistics are found involved in marketing operation. This study is going to explore of how consumer research and statistics are important to marketing. The importance in terms of application and the outcome will be explored and described in this study. The objective here is to understand the relationships between marketing and consumer research and between marketing and statistics altogether. Importance of Consumer Research and Statistics in Marketing During marketing operation, strategists and marketers are keen to understand their consumers. They are deliberately in search of knowing their consumers’ perception, behaviors and their buying attitudes which help the marketers to bring effective marketing campaigns and strategies (Roosi and Allenby). For this comprehensive knowing and understanding, marketers plan the operation of consumer research which digs out all the information pertinent to consumers and their behaviors. Decisively, consumer needs and wants are uncovered through market consumer research (Mazzocchi). Consumer research basically gives the manifestation about how customers behave and what are their levels of motivations towards specific products or services. This research sets the direction for marketers that they bring a comprehensive marketing strategy, which is closer to consumers’ behaviors and their buying choices (Mazzocchi 10). ... Marketers conduct consumer research in order to understand the dynamics of a particular market. Definitely, each market has a distinctive background and which modifies or changes with the aspect of time and with the changes in attributes and characteristics of consumers present in that market (Mazzocchi). For understanding the varying dimensions of a market, the varying dimensions of consumers are important to be known, which is only possible by conducting effective consumer research and consumer diagnosis. Without studying the market and consumers trends, a marketer cannot devise a sound workable marketing strategy (Roosi and Allenby). The strategy, which can impact the dynamics of a market and can attract diverse market consumer, may certainly require a comprehensive consumer research. For all these reasons, marketers consider consumer research as a significant part of marketing planning. They realize that without consumer research, marketing plans cannot be effectuated or even ini tialized. A well-organized consumer research is actually a source to ideate a well-incorporated marketing plan. This indicates that strategically and distinctively there is a significant relationship between consumer research and marketing. Without consumer research marketing is incomplete and similarly without marketing consumer research is reasonless or futile. This shows a certain sort of connection between marketing and consumer research. Both are part of each other and so are dependent on each other (Mazzocchi 30). In marketing, the core objective of consumer research is to gather consumer related information. This process of information collection in consumer research is made possible by means of statistical models and techniques. There are different